Former Labour Party presidential candidate Peter Obi has addressed the controversy surrounding his recent congratulatory message to the newly crowned Olubadan of Ibadanland, Oba Rashidi Ladoja.
Obi referred to the monarch as “my dear elder brother,” a phrase that sparked criticism for allegedly disrespecting Yoruba cultural traditions.
The comments drew reactions from prominent figures, including aide Reno Omokri and a media aide to Wike.
Both criticized Obi for lacking cultural sensitivity and diplomatic decorum, arguing that a traditional ruler of Oba Ladoja’s stature deserves formal respect and recognition in public communications.
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The backlash prompted widespread debate on social media, with many Nigerians divided over whether Obi’s informal expression was appropriate when addressing a highly respected traditional leader.
Some defended Obi’s approach as a personal way of showing respect, while others insisted that strict adherence to cultural protocols is necessary.
In response, Obi explained that his use of the phrase “my dear elder brother” was meant as a sign of respect and goodwill.
He clarified that this expression is part of his customary way of addressing people he respects deeply, including other traditional rulers.
Obi reassured the public that he values cultural protocols and did not intend to undermine the authority of the Olubadan or the importance of the institution.
The incident comes as the coronation of Oba Ladoja as the 43rd Olubadan of Ibadanland continues to attract attention from leaders and citizens across Nigeria.
Obi’s clarification seeks to calm tensions and reaffirm his respect for Yoruba traditions and leadership
