· How her numerous business initiatives grind to a halt
While others have got the Midas’ touch, Nike Oshinowo seem to monopolise the flipside of the golden tap. Everything she touches glows brilliantly at inception, only to dwindle to a dusky blush midway to full bloom. There is something wrong with Nike Oshinowo; since she shot to national acclaim in 1991, when she was crowned the Most Beautiful Girl in Nigeria, she is yet to midwife a viable venture. While she arguably remains one of the most visible ex-beauty queens in the country, Oshinowo, now in her 40s, is equally hailed as a style icon.
But that is all there is to her glamour and persona; it would seem. Of her litany of dismal ventures, the former beauty queen who is now married to Dr. Tunde Soleye, has tried unsuccessfully to bring back the rested Miss Nigeria pageant. The emergence of her fragrance line ‘Asabi’ in 2011 and the release of her first workout video: “Fit, Forty and Fabulous,” the first celebrity fitness DVD produced in the country initially created the impression that Oshinowo is a creative and imaginative business entrepreneur until it failed to fly.
Her other dismal business ventures include an African restaurant, an under-rated TV show, Skin Deep, a health and beauty spa which ran for seven years before it closed down.
Though many suffer challenges in their various business which eventually shuts down, it was gathered that Oshinowo’s creative and innovative business ideas usually fails after she spends time and money and makes a public show of venturing into the businesses.
The Miss Nigeria dream, Asabi fragrance, Skin deep, a health and beauty spa; and her work-out video suddenly grinded to a halt. What could be the cause of this fiasco or is the former beauty queen still trying out on what she will finally settle for at the end? Only time will tell as we watch out for her next entrepreneurial venture.
