● As DSTV’s monopoly tightens its grip, Nigerians implore the visionary behind Globacom to liberate the PayTV landscape with a disruptive and democratic broadcasting alternative.
Yes, Dr. Mike Adenuga Jnr, embodies so much of what makes commerce inspiring. Watching him preside over his business empire, you get inspired by how beautifully he weaves the strands of his acumen and entrepreneurial depth into a dominant narrative. But it wasn’t easy.
It took incredible focus, courage and intentionality to carry himself the way he did – to use his gifts and talents, his brilliance and platform, to honour the preciousness of humane enterprise and nationhood.
Indeed, if his story reads like an enterprise legend, it’s probably because he has successfully matched grit to desire, with stunning outcomes. He currently stands at the center of an empire widely seen as Nigeria’s industrial and cultural touchstone, his influence stretching across races, religions and regions on the African continent and all over the world. This is certainly a rare feat.
In the pantheon of business titans, Dr. Mike Adenuga Jr. stands out as a visionary force, a god of the franchises he created, and a guardian of the worlds his vast empire inhabits.
His genius in telecommunications transformed Nigeria’s mobile landscape, breaking the duopoly and democratizing access to mobile services. Now, as Nigerians grapple with the monopolistic grip of DSTV in the digital broadcasting sector, Adenuga’s unparalleled competency and strategic prowess offer a beacon of hope for a fair and competitive PayTV market.
Adenuga’s entrepreneurial journey is a testament to his unyielding spirit and innovative mind. His ventures span oil and gas, telecoms, aviation, banking, and real estate, making him one of Africa’s most influential figures. His ability to discern the intricate pathways of commerce and his relentless pursuit of answers have earned him a revered status. As the driving force behind Globacom, Adenuga revolutionized the telecom industry, introducing affordable SIM cards and the per-second billing system, which other operators deemed impossible. …CONTINUE READING
Revolutionizing Telecom: Adenuga’s Legacy
At his emergence in Nigeria’s business circuit, he left no one in doubt that he had come to tip the ashes of industrial growth on to the tongue of the wind. Having done that, he watched it spin-drift into dystopia’s dark tunnel, the same passageway where several cash cows had sprawled inert, moribund, famished from the ravage of Nigeria’s locust years. Adenuga came to end commerce’s dark years.
As he flourishes, the multibillionaire magnate unflinchingly commits his genius and resources to the resurrection of commerce from the catacombs.
Indeed, commerce is far too precious and fundamental to be left to the wiles and exploits of villainous characters hence Adenuga believes that the doctrine of altruism and compassion must be preached as a counteraction to the doctrine of mercantilism, cut-throat competition and uninhibited avarice that had over time become the norm in business circuits.
Virtues, according to him, should be in the popular estimate, the rule guiding human conduct in business, social and political circuits rather than the exception. A man is nothing without his virtues, he argues.
Adenuga’s foray into the telecom sector in 2003 was nothing short of revolutionary. Prior to Glo’s entry, MTN and Airtel dominated the market, holding Nigerians hostage with exorbitant prices and poor service. The cost of SIM cards was prohibitive, and the concept of per-second billing was dismissed as unfeasible. However, Adenuga saw an opportunity where others saw obstacles. His introduction of affordable SIM cards and per-second billing shattered the duopoly, making mobile telephony accessible to millions of Nigerians.
Under Adenuga’s leadership, Globacom not only disrupted the market but also set new standards for innovation and customer service. The company’s competitive pricing, superior network quality, and customer-centric approach forced other operators to follow suit, ultimately benefiting the consumers. This transformation in the telecom sector serves as a compelling blueprint for what Adenuga could achieve in the PayTV industry.
The Stranglehold of MultiChoice
For over three decades, MultiChoice, the South African conglomerate behind DSTV and GOTV, has maintained a stranglehold on Nigeria’s PayTV market. The lack of viable competition has resulted in high prices, frequent tariff hikes, and subpar service. Despite numerous complaints and legal battles, MultiChoice has continued to operate with impunity, disregarding court orders and regulatory directives. The frustration among Nigerian consumers is palpable, and the demand for change is growing louder by the day.
Nigerians are yearning for a PayTV service that offers pay-per-view options, giving them control over what they watch and when they watch it. The current subscription model, which forces consumers to pay for channels they seldom use, is outdated and unfair. In a country where electricity supply is erratic, paying for 24-hour access makes little sense when most viewers can only watch a few hours of television each day.
A Call for Disruption
The parallels between the telecom and PayTV sectors are striking. Just as Globacom disrupted the telecom market, there is a pressing need for a formidable competitor to challenge MultiChoice’s monopoly. Dr. Mike Adenuga Jr. is uniquely positioned to answer this call. His proven track record in dismantling monopolies and fostering competition makes him the ideal candidate to break DSTV’s stranglehold.
Adenuga’s entrepreneurial acumen, financial clout, and commitment to Nigerian consumers could transform the PayTV industry. His entry into the market would not only provide better service at fair prices but also hold MultiChoice accountable, ensuring they no longer exploit their monopoly. With his extensive experience in telecommunications and media, Adenuga has already laid the groundwork for such an endeavor. His streaming service, GloTV, demonstrates his commitment to innovative broadcasting solutions. Expanding into satellite television is a natural progression that would resonate deeply with Nigerian consumers.
The Nigerian Spirit: Resilience and Innovation
Adenuga symbolizes the enterprising African spirit, unalloyed commitment, resilience, and hard work. His success story is an inspiration to millions, showing what can be achieved with vision and determination. His business empire, comprising oil and gas, telecoms, aviation, banking, and real estate, is a testament to his versatility and ingenuity. As one of the most recognizable names on the African continent, Adenuga has the influence and resources to bring about a seismic shift in the PayTV market.
In the face of challenging economic conditions and regulatory failures, Adenuga’s intervention could be a game-changer. His entry into the PayTV sector would provide much-needed competition, driving down prices and improving service quality. Moreover, it would empower Nigerian consumers, giving them more choices and better value for their money.
Breaking the Chains of Monopoly
The monopolistic practices of MultiChoice have left consumers disillusioned and desperate for a champion who can deliver quality service at competitive prices. Despite attempts by indigenous companies to challenge MultiChoice’s dominance, none have succeeded in the long term. HiTV, TSTV, and SLTV all entered the market with great promise but ultimately faltered due to insufficient technical capacity, financial instability, and strategic missteps. The need for a robust, well-funded competitor has never been more urgent.
Adenuga’s entry into the PayTV market would not only provide Nigerians with a credible alternative but also foster a healthier, more competitive industry. This competition would compel MultiChoice to improve its services and adopt more consumer-friendly practices. The resultant benefits would be manifold: lower prices, better content, and enhanced viewing experiences for millions of Nigerians.
A Vision for the Future
As Nigeria grapples with the inequities of PayTV services, the nation’s hope rests on the shoulders of one man. Dr. Mike Adenuga Jr., at 71, still embodies the bullish determination and entrepreneurial genius that disrupted the telecom industry. Nigerians are now imploring him to extend his legacy by revolutionizing the PayTV sector.
Adenuga’s venture into digital broadcasting would be more than a business move; it would be a patriotic act of liberation for millions of Nigerians held captive by a monopolistic service provider. His intervention could finally break the chains of high prices and poor service, ushering in an era of competitive, consumer-friendly PayTV in Nigeria.
The time for change is now. The voice of the people is clear. Nigeria needs a new dawn in digital broadcasting, and Dr. Mike Adenuga Jr. is the beacon of hope who can lead us there. With his visionary leadership, financial clout, and unwavering commitment to innovation, Adenuga can transform the PayTV landscape, delivering the quality service and fair prices that Nigerian consumers deserve.
