Nigerian songstress, Deborah Oluwaseyi Joshua, known professionally as Seyi Shay, is doing her nation proud. The sensational singer has joined artists from around the world to collaborate on a remake of the Spice Girls’Wannabe video done 20 years ago.
The video called #WhatiReallyReallyWant will be viewed by world leaders in September 2016 during the Global Goals week telling them what girls and women really really want in 2016. Other artistes featured in the project are Gigi Lamayne and Moneoa from South Africa, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA
Directed by MJ Delaney, #WhatiReallyReallyWant focuses on women empowerment as a means of achieving the Global Goals which are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, this will only be possible if they address the needs of the most marginalised first, particularly girls and women. Project Everyone has convened the first Global Goals campaign for girls and women to fight for Goals which are famous, financed and focused on girls and women.
During the next United Nations General Assembly world leaders will converge to make informed decisions as the film and campaign will call on people to share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented at the UN General Assembly in September. This demonstration of mass public support for the rights of girls and women will be used to engender new political and financial commitments from government s, in support of their commitments to the Sustainable Development Goals.
The campaign previewed the “#WhatIReallyReallyWant” film at the Cannes Lions International Festival of Creativity in partnership with Getty Images and SAWA, the global cinema advertising association. The film is an updated version of the Spice Girls’ Wannabe music video to reflect the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work.
