• StillEarth Boss is one year older today
Like a tsarina of unusual spirit and descent, Princess Oyin Adeyemi, the Group MD of StillEarth Limited, has infinite aces up her sleeves. Chic, brilliant and fabulous, the proudly African businesswoman manifests imposingly and brilliantly in the international business scene in her spirited dash for fame, industry and honour.
As a starry-eyed teen with dreams of bliss, she mustered her puny will to excite the tallest of dreams. Spurred by an innate confidence and determination that belied her frame, she found the wherewithal to turn her gaze finally outward even as she summoned her strength from inwards.
There was no limit to her dreams; to foster world peace, she could deliver food and other relief materials to troubled zones or get in the trenches to lay the bricks for the homeless’ shelter. She could do just about anything. Left to her, walking the talk and doing her bit is the only comfort and assurance that she truly lives.
She has a fire inside of her that never seems to burn less. It burns brilliantly and true, brightening her pretty face and framing the feline girth that shelters her persona.
Though vaguely rakish in demeanour and often mistaken as strict, Oyin is chummier than often imagined. Cloaked in swathes of attitude and pleasant punch lines masqueraded as sardonic humour, Oyin flaunts that rare spark and spiritedness that most women of her ilk suffer a dearth of.
As she adds another year to her enchanting life, the pert, blue flame of joy burns through her pretty frame; brightening her world and burnishing her persona with irrepressible shine. Oyin is beside herself with joy for being privileged to witness yet another glorious addition to her inspiring days.
Beautiful in an exotic, utterly understated way, Oyin exudes vigor, sexuality, drama, fortitude, and happiness. Very early in life, she attained entrepreneurial acclaim for her inspiring exploits in the business world—you could be forgiven for imagining that she was shepherded by a savvy, tireless innate alter ego to get to her current height.
Oyin exemplifies a totally modern yet timeless construct of femininity that manifests as a blend of dashing individuality and noble pedigree. She worked hard to attain her current status and she is far removed from the contemporary alpha female stereotype that glorifies flamboyance, self-aggrandizement and narcissism above substance. The self-driven entrepreneur and construction magnate comes across as an enviable Amazon and achiever in an area and era where everyone seems to understate the role and worth of a driven woman.
It is only fair then that she becomes a towering business magnate on the strength of her exploits in the business realm. Having started out as a banker, the boss of Still Earth Ltd, soon grew restless and bored with her job. She hated the monotony that it imposed on her hence she turned in her resignation letter and headed to Lagos with no clear-cut idea of what to do on arrival at the coastal city popularly known as Nigeria’s ‘Centre of Excellence.’
Oyin, on arrival in Lagos, decided to go into business, fashion retailing to be precise. However, her inability to raise adequate funds to finance her business posed a serious threat to her entrepreneurial aspiration but Oyin was not one to give up without putting up a fight and she did put up a very good, if slightly amusing fight.
Being a highflyer in the Nigerian construction and engineering sector is no walk in the park for any man, let alone a woman. It could be daunting and quite difficult for a young woman to succeed in the sector given the fact that the industry is controlled by powerful men with intimidatingly deep pockets. Oyin however, determinedly maneuvers StillEarth Limited to the top. The company is a diversified projects company that deals in construction, real estate and project finance. But how has she been able to carve her niche and make her presence felt in an industry dominated by the male folk? Oyin’s success is no doubt attributable to her doggedness, vision, hard-work and the grace of God.
Down-to-earth, diminutive and blasé best defines your impression about Oyin at your initial encounter with her; her towering persona is cocooned in a physical frame that does little to accentuate her astounding successes in a terrain dominated by males. Forget her petite frame; Oyin manages a multi-billion Naira construction company successfully. Several times, she comes across people who find it hard to come to terms with the fact that she owns a massive and very successful enterprise like StillEarth.
Oyin glows from the inside out; every brilliant shade of her persona, from her enthralling felinity to her delicate assertiveness, conveys a sphinx-like allure. The woman is a fire starter no doubt; a stunning equivalent of a contemporary superwoman. posh, seductive and intelligent. A renowned icon of female power on the business realm, Oyin is a star, a pioneer and workhorse with monumental focus.
These towering traits have led in no small measure to her speedy rise up the entrepreneurial ladder of commerce and acclaim. Oyin’s meteoric rise, according to a lot of her friends and business associates, is actually worthy of her exertions and diligence in her patient, steady march along the path of ambition and entrepreneurship.
The postgraduate alumnus of Obafemi Awolowo University (OAU) loves beautiful things perhaps because she is ravishingly beautiful too. Her lips, like preternatural folds of flesh, serve as furrowed pillows to her speech and windows to dentition and carefully measured words that captivates almost too often at first encounter. Every first gaze at Oyin arrests the attention of the looker, men in particular. The worthier breed or put precisely, more discerning class of men, take to her few seconds after they set eyes on her. By the time they actually meet her and attain knowledge of her entrepreneurial worth and exploits, they basically lose their heads.
As she adds another year, where does she go from here? There is certainly no barrier to her path and ascent the ladder of success.