– Hails Tournament as Game Changer for Nigeria’s Talent Hub
– Calls BATSWAG Homage to Visionary Leadership
In a significant endorsement that bridges sports and tourism, Chief Folorunso Coker, Director General of the Nigerian Tourism Development Authority (NTDA) has endorsed the South West Games 2025. Recognizing the tournament as a vehicle for youth empowerment, regional unity, and economic growth, Coker’s backing signals a new dimension in Nigeria’s sports and tourism synergy.
Chief Coker, known for his relentless promotion of Nigeria’s tourism sector, emphasized the potential of the South West Games 2025 in positioning the region as a premier sports tourism hub. “Sports is not just about competition; it is a powerful driver of tourism and cultural diplomacy.
This tournament will highlight our heritage, strengthen inter-state relationships, and create economic opportunities for countless individuals,” Coker remarked.
He further underscored the role of sports in fostering discipline and leadership among young people. “The South West has always been a cradle of athletic excellence, and through initiatives like this, we can harness the raw potential of our youth while also showcasing the vibrancy of our cultural and historical landmarks.
This is a great sporting movement; it is a legacy in the making.”
Set to take place from March 26 to 28, 2025, the South West Games 2025 will bring together over 1,200 athletes and 120 officials across multiple sports. A key highlight of the event is the Bola Ahmed Tinubu South West Alliance Games (BATSWAG), which is designed to discover and nurture young talents under 18. Coker lauded BATSWAG as a symbol of leadership and progress, stating, “This initiative pays homage to visionary leadership and regional integration. It serves as a rallying point for young talents to aspire, compete, and emerge as future champions.”
His endorsement adds to the growing momentum behind the event, which has already secured the support of Lagos State Governor Babajide Sanwo-Olu, Ogun State Governor Dapo Abiodun, Osun State Governor Senator Ademola Adeleke, Chief of Staff to the President, Femi Gbajabiamila, and former Ogun State Governor Aremo Olusegun Osoba (CFR). The Ooni of Ife, HRM Enitan Adeyeye Ogunwusi, as well as football icon Segun Odegbami (MON) and former Nigeria Football Federation (NFF) President Amaju Pinnick, have also pledged their commitment to the games.
Beyond its sporting appeal, Coker stressed the economic prospects of the tournament. “Tourism and sports are interconnected. Hosting events of this magnitude spurs business activities, promotes local enterprise, and attracts investments into the region. I call on stakeholders to recognize this unique opportunity and contribute to making the South West Games 2025 a landmark success.”
Dr. Lanre Alfred, President of the Organizing Committee, highlighted the importance of Coker’s endorsement, noting that it reinforces the tournament’s strategic goals. “With his expertise in tourism and cultural promotion, Chief Coker’s support amplifies the larger vision of this event. The South West Games 2025 is not just a contest of skill; it is a movement to redefine sports tourism and youth engagement in Nigeria,” Alfred said.
The private sector has also responded favorably, with corporate sponsors such as First Bank, United Bank for Africa (UBA), and energy giant Aiteo backing the initiative. Other key supporters include Lagos State Commissioner for Environment and Water Resources, Tokunbo Wahab; National Council for Arts and Culture (NCAC) Director-General, Otunba Olusegun Runsewe (OON); business magnate Julius Rone.
As preparations gain momentum, the South West Games 2025 is shaping up to be a landmark event, with tourism and sports merging to create a spectacle of culture, athleticism, and economic potential. Chief Coker’s endorsement reinforces the belief that through strategic collaboration, sports can be a vital tool for national development, unity, and prosperity.
