Another player has entered Nigeria’s competitive telecommunications sector as Lebara Nigeria launches its 0724 phone number
The development marks a major step in the company’s strategic entry into Africa’s most populous market
Other major players in the country include MTN Nigeria, Airtel, Globacom, and 9mobile, who currently dominate the mobile network space. …CONTINUE READING
Lebara Nigeria has unveiled its dedicated 0724 number series, marking a significant milestone in its strategic entry into the Nigerian market, it said on Tuesday.
The company confirmed that it has also secured full interconnectivity with major mobile network operators across the country, paving the way for a seamless customer experience upon launch.
The Chief Operating Officer of Lebara Nigeria, Akin Adesokan, said the development reflects the company’s commitment to delivering accessible, high-quality services to Nigerian subscribers.
“Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity,” he said in a statement.
Lebara Nigeria holds a Tier 5 Mobile Virtual Network Operator licence, the highest category under Nigeria’s telecom regulatory framework.
The company stated that it is entering the market with the necessary infrastructure, regulatory compliance, and operational capacity to offer innovative and digitally driven telecom services nationwide.
“This milestone reflects Lebara’s broader vision of enhancing user experience and deepening digital access in the telecommunications space, leveraging its global brand network effect,” the statement added.
The rollout of the 0724 number series and interconnect integration positions Lebara Nigeria to offer reliable services from day one while contributing to increased competition and service innovation in the sector
How Lebara plans to dominate the market
The coming of Lebara is set to intensify the competition in the Nigerian telecom space, which currently serves over 220 million active mobile lines, according to NCC data.
To attract customers, Lebara wants to challenge traditional airtime sales by offering voice bundles and data packages tailored to specific user needs, Techcabal reports.
Samuel Alabi, Head of Corporate Communications at Lebara Nigeria, explained: “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms.”
